Friday, 20 January 2017

Ola Play In-Car Entertainment Platform Now Available to All Customers via Prime Play


Cab individual writing paper on Fri extended writing paper Play, its in-care amusement platform for ride-sharing, to all or any of its customers through Prime Play class.

Launched in Nov 2016, writing paper Play was to this point solely accessible for writing paper choose customers and has purportedly LED to the expansion of Ola's premium subscription class.

Opening up Prime Play class for its choose users attracted thousands of recent users for choose subscription, leading to over three hundred % growth.

Ola Play is presently accessible in Bengaluru, Mumbai, and city and is predicted to be extended to quite fifty,000 writing paper Prime vehicles by March 2017.


The company says that on the far side giving a "highly personal expertise for users throughout their rides, writing paper Play conjointly permits numerous partners like Apple Music, Sony LIV, AIB, TVF, Audio Compass, and Fynd, to create a prime quality interactive expertise for users."

"With writing paper Play, our aim is to form associate degree expertise that's higher than owning a automotive. within the ride-sharing world, each drivers and riders square measure customers and Play has solved  each their wants during a distinctive manner. The response from our writing paper choose customers has been fantastic and an enormous majority of current users requested Prime Play rides for all their travel needs. whereas writing paper choose customers can still be patrons of this platform, we tend to square measure excited to supply Prime Play for all writing paper customers as we tend to still remodel the ride-sharing expertise in Asian country," aforementioned Ankit Jainist, Head of writing paper Play, during a statement.

"Sony cardinal recognised the dynamic  face of quality, terribly timely. Partnering with writing paper to supply fascinating, curated content for its choose customers was a decent start line. we've got received encouraging response from choose users to this point, and square measure very excited concerning reaching bent a bigger audience base of all writing paper customers, as we tend to begin to penetrate deeper into the audience mindspace, and entertain and interact them on the move with our distinctive content offerings," says Uday Sodhi, EVP and Head - Digital Business, Sony LIV.